About Alma
Helping charities claim every penny they're owed
Alma is a Gift Aid platform built specifically for UK charities. We make it simple to capture declarations, manage donors, and reclaim 25% from HMRC.
Our mission
UK charities miss out on an estimated £560 million in Gift Aid every year - simply because the process of collecting declarations is too slow, too manual, or too confusing.
Alma exists to change that. We've built a platform that replaces paper forms with a 30-second digital kiosk, gives charities a powerful Donation Hub to manage their donors, and exports everything in the exact format HMRC needs.
Whether you're a small community group or a large national charity, Alma helps you maximise your Gift Aid - effortlessly.
£560m
Gift Aid unclaimed every year
25%
Reclaimable on every eligible donation
30s
To complete a declaration
What we believe
Our values shape every feature we build and every decision we make.
Simplicity first
Gift Aid shouldn't be complicated. We strip away the complexity so charities can focus on what matters - their mission.
Trust & compliance
Charities handle sensitive donor data. We build with GDPR, HMRC, and data protection requirements at the core - not as an afterthought.
Built for charities
Every feature is designed for the charity sector. We understand the unique challenges of Gift Aid, GASDS, and donor management.
Reliability
From offline mode to automatic backups, Alma is built to work when you need it - even without an internet connection.
Our story
The problem
Charities were losing thousands in unclaimed Gift Aid - buried under paper forms, manual spreadsheets, and outdated processes.
The solution
We built Alma - a simple kiosk for capturing Gift Aid declarations and a Donation Hub for managing donors, exports, and HMRC submissions.
Where we are
Card payments via Stripe Connect, an AI assistant (Alma), online giving pages, annual donor statements, email previews, offline kiosk mode, and tiered plans - all live and serving charities.
What's next
Direct HMRC XML submissions via Charities Online, multi-kiosk support for larger venues, and per-tenant email domains - making Gift Aid effortless at every scale.
Ready to maximise your Gift Aid?
Join UK charities already using Alma to capture more Gift Aid declarations and reclaim 25% on every eligible donation.